Big cities are becoming brands and thus joining a limitless global competition to aim even higher or maintain their position.
Start-ups, the uberisation of work, e-commerce and online services, connected objects and 3D printers - this swing from the traditional economy to the digital era is generating new brand languages associated with new buying behaviours.
How the waves of emigration have enriched and diversified the French people’s everyday consumption.
Kids are very lucky with some brands; they can buy products with packaging displaying movie characters, comic book heroes, mascots, pictures of other kids - and they can eat personified products. Packs that make everyone laugh and create excitement, with loads of joyful colours and round shapes.
An onomastic analysis of the leading brands on the French market.
In a complex market with shelves already overloaded, brands are desperately trying to distinguish themselves from the others.