Tahiti

Boost your day !

The exotic brand Tahiti has been taking us on journeys for more than 40 years. Renewal being a prerequisite for varied moments of pleasure in the shower, the Colgate Palmolive Group has developed a new range: “Les Boosts de Tahiti”*. (Tahitian Boosts)

 Pulp has brought this new offer to life through a transversal graphic identity that expresses freshness and energy.

 


The means: a strong brand block that enables the range to express itself and ensures differentiation and recognition. A splash as key visual that greets the different fruit compositions and transmits the dynamism present in the name “Les Boosts”. A true makeover under the shower with a new identity that brings freshness and escape while remaining faithful to the brand’s codes.

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