Favrichon entrusted us with the development of their new global branding as well as the creation of packaging for their existing products and a new range. The goal was to simplify the offer and express their savoir-faire and origins with a new identity, while at the same time creating guidelines for the whole line-up a unique and adaptable chart for all the references.
Pulp wanted to reveal Favrichon’s century-old savoir-faire and expertise. The creative idea focused around the DNA of the brand. The goal? To be authentic and natural and to convey the notions of quality and enjoyment at the same time.
The vintage logo was revamped in an confident retro spirit; the “pastel” color code enables us to clarify the segmentation and read the type of product more easily, all while expressing the love of good food, which the French call ‘gourmandise’. The color blocks at the center of the packaging simplify the second reading, that is, the flavors and recipes. The window displays the ingredients for a guaranteed natural and high-quality effect.