“I’m an artisanal Brandy in the Jerez tradition, with a unique character, offered as a light-hearted alternative to the rest of the range.” This was how the Caballero Group presented its ambitions for this project to us.
Our objective was to create the visual identity for this range of Jerez brandy, cocooned in the values of the Lustau brand. We decided to emphasise its artisanal expertise with a visual key illustrating the manufacturing process of the brandy, with a depiction of the artisan and the still.
Tradition was also expressed through the wording, handwritten in a legendary, stately script. The choice of labels and colour codes gave a contemporary balance to the image of the range.