Grefusa, the Valencian company that specialises in dried fruit and snacks, asked PULP to create a revolutionary, new, healthy snacking brand: Snatt’s. The brand world was based on two themes: Delicious and Healthy. How could these concepts be expressed through the brand identity and its packaging?
The global identity is based on clearly defined values: taste, quality, naturalness and modernity. A logo inspired by an organic shape representing nature, simplicity and lightness in the layout of the elements and maximum deliciousness in the still life depictions of the product and the ingredients.
A striking brand for smart, modern snacking. Snatt’s, snacks with extra bite!