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Founded by Sven Nielsen, a passionate, eclectic entrepreneur, the aim of Presses de la Cité is to share all forms of literature and open up its readers to the world.
Recently, Presses de la Cité wanted a revamp, to write a new chapter for the brand and become a recognised player in the literary world.
After a brainstorming workshop and several interviews conducted in-house and externally (booksellers, authors and readers), we created a brand platform to be the source of a new identity.
A new symbol was designed to represent the publishing house: an open book on which a door is inscribed. This is the door that takes you into the city, open to the world. It is also the way into a story, a plot, the world of the author. Using the symbol of the door and the open book in the visual identity is an invitation to discover the brand.
Presses de la Cité is reasserting itself through a strong identity. It is creating a sense of belonging based on the values it shares with its authors, its recognition as a modern, determined partner for booksellers, and an invitation to readers to open the doors to this brand.
1
discussion workshop
25
interviews
5
meetings
50
sketches of the symbol