Initiatives Décoration is a French company that has been manufacturing products to care for and restore antique furniture for 40 years. On the strength of this experience, the company diversified, developing a range of paints and coatings sold in DIY stores under the brand name Les Décoratives.
Since then, the company has continued to innovate, putting numerous decorative effects such as concrete, metallic and glittery finishes within everyone’s reach. It is the leading brand for decorative coatings and paints in France. Having very recently joined the Océinde group, the brand – rechristened ID – wanted to adopt a new image.
instant commercial success