Charal, one of the top French food brands, has always been a pioneer in innovation and communication.
In 2017, a new brand platform and new signature, “vivons fort!” (Live life to the full!), were launched. Sailing was identified as the key media to showcase this strategy. Charal teamed up with skipper Jérémie Beyou and his team to launch the IMOCA 60 Charal.
• Project realized with Désigne •
agencies involved (Design x :pulp)
decoration projects presented
m2 of branding
in the Transat Jacques Vabre