La solution est dans l’assiette

Yann Arthus-Bertrand’s GoodPlanet Foundation is launching a major campaign based on food and climate change as part of COP 21: The solution is on the plate!

It has multiple goals: change consumer habits for the better (seasonal produce, homemade food, sorting and recycling, etc.), combat food waste, promote local and organic agriculture, help people rediscover their gastronomic heritage and region, etc.

Agence branding pack design Paris - Pulp design
We have created a very positive, striking graphic universe, joining forces with Jeanclode, a talented collective of illustrators, who came up with a big circular fresco
(like a plate or a planet) illustrating all the suggested solutions for more environmentally-friendly eating.
Agence branding pack design Paris - Pulp design
Agence branding pack design Paris - Pulp design
pulp design - Fondation GoodPlanet

60

Illustrations created

60

Solutions to balance pleasure, health and climate

60

Million French people reached