Yann Arthus-Bertrand’s GoodPlanet Foundation is launching a major campaign based on food and climate change as part of COP 21: The solution is on the plate!
It has multiple goals: change consumer habits for the better (seasonal produce, homemade food, sorting and recycling, etc.), combat food waste, promote local and organic agriculture, help people rediscover their gastronomic heritage and region, etc.
We have created a very positive, striking graphic universe, joining forces with Jeanclode, a talented collective of illustrators, who came up with a big circular fresco
(like a plate or a planet) illustrating all the suggested solutions for more environmentally-friendly eating.
60
Illustrations created
60
Solutions to balance pleasure, health and climate
60
Million French people reached