This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
For this major global sporting event, a real laboratory for the manufacturers where the technology of the future comes to life, the strategic & creative teams imagined a futurist world in which the luminous routes of the cars are interwoven, leaving a powerful visual signature in their wake: the legendary number 24.
The graphic elements of this identity are expressed with energy and flexibility across all the event communication tools, creating a colourful visual landscape imprinted with optimism, focused on the future and progress.
At the dawn of a new era for motor racing, the visual identity of Le Mans 24 hours 2020 takes this nearly 100-year old event firmly into the future.
• Project realized with Désigne •
2
agencies involved (Designe x :pulp)
4
meetings on the circuit
24
weeks of hard work
240
visuals created