For this major global sporting event, a real laboratory for the manufacturers where the technology of the future comes to life, the strategic & creative teams imagined a futurist world in which the luminous routes of the cars are interwoven, leaving a powerful visual signature in their wake: the legendary number 24.
The graphic elements of this identity are expressed with energy and flexibility across all the event communication tools, creating a colourful visual landscape imprinted with optimism, focused on the future and progress.
At the dawn of a new era for motor racing, the visual identity of Le Mans 24 hours 2020 takes this nearly 100-year old event firmly into the future.
• Project realized with Désigne •
agencies involved (Designe x :pulp)
meetings on the circuit
weeks of hard work