Born out of the initiative and expertise of two well-known managers, Lonvia is based on a unique investment philosophy that breathes new life into asset management.
Lonvia offers genuine ethical investment, with its commitment to selecting, investing in and supporting business models capable of creating lasting value. Lonvia doesn’t gamble on the present; instead it plans for the long term with a positive, future-focused dynamic.
Having brought together all these founding values on a platform that perfectly expresses the brand’s standout personality, we conducted in-depth naming research, finally settling on Lonvia.
Our design teams continued this work, creating a simple, elegant visual identity. The A in Lonvia is stretched out to evoke the long term, demonstrating the right direction with clarity and precision. This clever graphic device has become a central theme for the brand. Lonvia’s entire visual identity is an extension of this same idea, which structures the graphic language as a whole.
The images also echo the long term concept. All the photographs use the same “long exposure” technique (clearly capturing the fixed elements in a scene while eliminating and blurring moving elements). These images fit perfectly with the brand identity, creating a unique and meaningful photographic style.
www.lonvia.com
www.lonvia.com
5
months' work
100 %
totally new brand
8
involved, friendly partners