Petit Navire, the little canning factory that set sail in 1932 in Douarnenez, Brittany. An iconic heritage brand, but its codes have aged and its range has lost its visibility and differentiation.
The objective of this general rebranding is to: Reaffirm the Brand’s authentic, natural personality. Show its history and create a strong visual environment.
The design solutions: The creation of a structuring and proprietary logo. The sea as a key visual identifier. Natural, appetising product visuals. The result: A greater impact and more modern feel for the Brand. Enhanced perceived quality and greater focus on the product variety available. Reaffirmed leadership.