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Ah! The wonderfully fresh taste of St Morêt. A jingle, a village, a market square, a small van, a piece of France and its (new) cheeses.
In 2008, we developed the brand identity to (re)establish the iconic codes that would match the brand more accurately (the village, freshness, the purity of its cheese, “le goût primeur”)
In 2018, St Morêt went organic.
How could we highlight the organic nature of the brand and ensure its impact on the shelves? How could we announce its new commitments without misrepresenting it?
Our work involved the foreground and the product name, but also the background, the story of the brand’s commitments and its support for the growing organic farming sector.