The exotic brand Tahiti has been taking us on a journey for over 40 years.

As renewal is a prerequisite when it comes to offering a variety of pleasurable moments in the shower, the Colgate Palmolive group came up with this new range, “Les Boosts de Tahiti”.

We brought this new product offering to life via a graphic identity across the board, expressing freshness and energy. A strong logo block that lets the range express itself to ensure differentiation and recognition.

A splash in the form of a key visual that contains fruit compositions and conveys the dynamic feel in line with the Les Boosts name.

A really refreshing burst in the shower, with an identity that brings a sense of freshness and escape, while remaining true to the brand codes.