Founded in 1847, Thuasne is a top French company, the leader in the medical textiles market. It has 1,800 employees and offers personalised, non-invasive healthcare solutions all over the world. After a partnership of more than 15 years, Thuasne once again commissioned us to rebrand its identity.
All the brand’s visual pillars were reviewed.
The famous little angel, a brand symbol for 60 years which has hardly changed since, was redesigned. We simplified and streamlined it, while retaining its lively, appealing nature. The new design is more open, consisting of a single line, like the thread in the brand’s textiles.
No longer with bandages on his head, he is full of life, running towards a new freedom. The new symbol, combined with a new typeface, is positioned on a Klein blue background, the brand’s historical colour, with slightly resized proportions. The development of the logo was also an opportunity to revamp the whole brand identity.
“Thank you for helping our teams to renew our brand. It’s an important, significant transformation.”
years loyalty to the agency
degrees : the Thuasne angle
the Thuasne blue
pages in the charter