Founded 300 years ago, Twinings is one of the most iconic tea brands in the world.

The promise of this venerable English brand has always been to create exceptional teas and explore new areas related to tea leaves and plants.

For the brand’s first foray into the world of infusions, Twinings took its inspiration from the famous ancestral Indian medicinal practice known as Ayurveda. It created a 100% natural range, with surprising recipes using plants and spices.

Our challenge was to find the right balance between the brand’s current codes and a new, contemporary graphic style, inviting you on a journey.
The design of this new range was based on a sophisticated floral, ethnic motif and a range of shades evoking new, original, delicious flavours.