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Born out of a desire to bring together all the environmentally-friendly French accommodation in a single portal, Vaovert is the leading platform for sustainable tourism in France. Its aim is to offer authentic holidays, where you can recharge your batteries while caring for the environment.
Vaovert (meaning “go for green” in French) is like a call to get back to nature and make the most of our planet while protecting it. Listening to and relaying this call is what guided our work.
Along with the Vaovert team, we laid solid strategic pillars to create a positive, dynamic brand platform based on the concept of getaways. This instinctive, liberating guiding principle led to a complete redesign of the visual identity.
The creative process resulted in a determined little bird, the Vaovert representative. Everyone was immediately won over by him and he became the brand symbol.
The strong character of this logo, along with a spontaneous, lively graphic language, allows the brand to stand out in the accommodation sector.
The strong character of this logo, along with a spontaneous, lively graphic language, allows the brand to stand out in the accommodation sector.
All the graphic, typographic and photographic expressions go together with precision and good humour.
Let’s hope that our strange little bird, like Pierre Rabhi’s little hummingbird, will guide us towards a more responsible world!
Let’s hope that our strange little bird, like Pierre Rabhi’s little hummingbird, will guide us towards a more responsible world!
“The work by the Pulp teams shone a spotlight on our brand. Our graphic charter is finally in line with values of the company. Identifiable at first glance, it represents our commitment and the energy that drives us forward. A successful mission!”
Mélanie Mambré,
Founder and CEO
100%
completed during lockdown
427
emails
23
Zoom meetings
1st
eco-friendly accommodation platform in France