Vegetalia, a brand in the Swedish group Midsona, offers high quality ecological, vegetarian and vegan food.

A pioneer in manufacturing vegetable protein, since its beginnings in 1986, the brand has been committed to people and the planet, supporting natural, ecological food that balances artisanal tradition with the use of sustainable technology. A brand with a history and deep-seated values that needed to be brought out.

We redefined its positioning and created a new identity for the brand and its packaging, capitalising on the values of artisanal expertise, quality and innovation. A modern, striking design that showcases the tastiness of the product with a very modern-looking depiction of the ingredients. Vegetalia, a green brand that’s an inspiration!