Belonging to the Vitagermine group, Vitabio offers a wide range of organic products that they have unearthed, picked and made in France.

Vegetable pouches, superfruit cocktails, spreads or smoothie bowl bases: the recipes are out of the ordinary and the products promise an unprecedented taste experience.

We supported the brand in overhauling its adult range to express its positioning more clearly and increase its authenticity and educational dimension.
We therefore created a new brand platform, revised the offer architecture, modernised the brand identity and changed the packaging design.

This modern and dynamic rebranding reveals the history of the brand, accentuates its singularity and expresses its personality. Simplicity, naturalness and closeness were the watchwords during the design process.