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The new summer hit is sliced ice cream, a new gourmet experience from the pastry and ice-cream chef, awarded the title of Meilleur Ouvrier de France, David Wesmaël.
Perfectly expressed flavours, unusual presentations, gorgeous tastes and guaranteed pleasure: La Glacerie has reinvented the art of ice cream. Hand-processed without colourings or flavourings, La Glacerie products are distinctive for their bold flavours and original presentations.
“What gets me excited is having the power as a Master ice-cream maker to make people happy, which is a great motivation to always be inventing new flavours!”
David Wesmaël
We supported David Wesmaël in creating and launching his brand, from the logo to the graphic design, using Haute Couture as an inspiration for the brand codes. It has a plain, elegant identity in a coppery material, designed to enhance the flavours, a unique choice expressing the unique expertise of the master ice-cream maker.
A sparkling illustrative style, depicting the art of making ice cream in a poetic, offbeat way, was used to support and energise the brand launch. The first boutique opened in Paris at 13, Rue du Temple in June 2018.
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colourings
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ice creams tasted
13
rue du Temple, Paris