Susarón, a member of the Ángel Camacho Alimentación group, has been a specialist herbal tea brand since 1929.
After nearly 90 years, it needed a rebrand, to meet consumers’ new “good food” expectations. Our challenge was to imagine a new territory consistent with the brand’s values: health, expertise and optimism. This led us to the concept of natural wellbeing, the basis for our global identity redesign.
The branding work improved the impact of the logo, reinforcing its codes and lending it modern simplicity.
A quality, sensory packaging identity, with natural textures and a fun, modern feel, delivering personality to the brand to help it stand out from the competition.
Susarón makes every moment special!