The Auchan brand is one of the leading retailers in the world. Its logo, created by Michel Disle, has not changed for 32 years!
In 2014, Auchan asked us to develop this logo to make it more modern and dynamic.
It was important to focus on the logo’s key elements: red, green and the bird in the A. The position of the bird, nestling in the A, was not changed as it conveys a strong meaning: the bird does not represent Auchan, it is at Auchan, “in the fields”, it feels good there and represents a link, an interface between the store and its customers.
months of work