Decathlon’s racket sports brand, launched in 2006, was intended to make racket sports more accessible to greater numbers through good value for money products. Bolstered by its success, the brand decided to expand its range in 2012 by offering more technical products.

The visual identity developed for Artengo is based around 4 large numbers and 4 colours, each representing a different level of play: discovery, beginner, intermediate and competition.

The sporty and modern design packaging charter makes sense on the shelves where Artengo can be clearly seen as a brand for everyone, including champions !

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