“Inexive is the brand focused on great deals, impossible to overlook in stores thanks to its powerful color and a strong symbol.”
Geoffroy Hulot – Design & Production Manager
Launched in the summer of 2016 by Auchan, Inexive is dedicated to offering good deals at the best prices in every segment of homeware. It’s a brand that is incisive without being aggressive.
At the end of a competition between different consultancies, Auchan chose our visual identity. Modern, powerful and simple, built upon two strong elements. The arrow taken from the X, the central letter in Inexive that leads the consumer toward good deals, and the yellow colour that gives the brand its strong impact and dynamism.