MNH Group was set up in 2013 by insurance company Mutuelle Nationale des Hospitaliers and has become a benchmark player across the health ecosystem in just five years. The group provides tailored solutions in insurance, financing, industrial services, intellectual services and other key areas. Each day, a team of over 5,500 men and women hold the protection of nearly one million French citizens in their hands.
To operate independently and truly make its mark, the time had come for a new group brand. The agency came on board to guide the strategy and visual identity of this new entity. The direction this entity would take emerged from our discussions: an organisation to represent men and women committed to shaping a more united healthcare ecosystem.
Inspired by its new name – Nehs (which stands for Nouvelle Entreprise Humaine en Santé, or New Human Enterprise for Health), the agency came up with the concept for a visual identity that was relatable and engaged. It is based around a fluid and free-spirited logo to form the Nehs signature.
The visual environment has been designed along the same lines with each employee of the group contributing to building Nehs’ new identity by sending in a sample of their own handwriting. Round lines in soft powder tones provide a soothing visual universe in which the brand content sits.