Founded in 1929 in the Paris Region, NYCO is one of the world leaders in synthetic ester-based lubricants for civil and military aviation and industry. Since the 1970s, the company has expanded in Europe and is now an international company with offices in Asia and the United States.
To support its expansion, the company asked us to create a new brand platform and develop its identity. The logo is very specific as it represents an Assyrian divinity. We created the new brand signature “Solutions ahead”, to express the brand’s know-how, capacity for planning and innovation.
As well as developing its visual identity, we designed an identity environment for the brand in a fluid style, usable across all the Group’s different activities.
A BtoB advertising campaign was rolled out internationally, illustrated by visuals adapted to each target market. This campaign explained the company’s ability to develop synthetic formulas that fully meet client expectations. We also redesigned all the product packaging, introducing visual identity guidelines to be used on over 250 products.