Two years after unveiling its 15 commitments to a more responsible consumer society, Leclerc is now strengthening its approach. We supported the brand, via its “Marque-Repère” (identifying mark), to create “Récoltons l’avenir” (Harvesting the future), a brand that helps French farmers who want to convert to organic farming!
We created an authentic, streamlined logo in bold typography and capital letters, to back up the brand’s claims. The visual frieze at the top of the pack adds a genuine, gourmet dimension to the products. Leaves have been drawn around the “Marque-Repère”, in homage to Leclerc’s eco-responsible initiative.
The design highlights the brand through a paper structure that features its commitments simply and prominently.