On the eve of its centenary in 2020, the Scouts and Guides of France movement, the leading French Scouting association with over 85,000 members, asked Tomate & Risson, the corporate subsidiary of PULP agency, to renew its branding.
Scouts and Guides of France has experienced a growth rate of over 20% in 5 years, with more and more young people getting involved every year in this very contemporary educational project. However, the image of the movement is at times subject to some prejudice and confusion.
To modernise this perception, Tomate & Risson, together with a team of Scout and Guide volunteers, formalised the brand’s strategic tools, shaped its new identity and initiated and supported a communication strategy with its partner Openspace.
The new, raw logo design represents the unity of the movement: together we are stronger and more solid, going further and reaching higher. A graphic identity was designed around the logo to represent the joyful, colourful image of the movement.