For over 70 years, Stoeffler has offered the best in Alsace fine food with a varied range of traditional recipes. It is now keen to reaffirm its culinary expertise and establish a stronger reputation in new categories.
The logo has been redesigned to give it more personality and impact. The branding is now more symbolic, due to the reintroduction of its icon and the baseline “Une histoire de gourmandise depuis 1946” (A story of fine food since 1946), reaffirming its roots.
The packaging design conveys quality, delicious flavours and authenticity through the materials used, and naturalness via the brand’s key colours. The modern, warm, sensory shots are suggestive of typical Alsace cooking and dining experiences.