The “Temple du trot” is changing its name to become the Vincennes Hippodrome de Paris. The new name had two objectives: affirming the racecourse’s status as a modern and accessible sporting arena, and welcoming a wider public.
We created a logo that goes beyond the traditional bounds of the equestrian domain by combining in a single symbol the V of Vincennes, the course’s two tracks and the emotion the heart shape evokes.
We coordinated the roll-out of a strong visual identity, interpreting the historic racing venue’s new ambition: to become the stage for extraordinary events, a place for sharing exciting experiences.
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