Responding to the latest consumer expectations (product quality, animal, environmental and producer welfare), Candia, the dairy brand of the leading French dairy co-operative, Sodiaal, has launched a collaborative, ambitious project called “Les Laitiers Responsables” (Responsible Dairies).

The agency has developed a disruptive design with a clear change of identity.

The branding is more formal but also more humble. The packaging design breaks with the classic dairy codes, using bold colours and radical typography to assert the brand’s commitments.

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