Granini, the international fruit juices and nectars brand, asked Pulp to create an identity for the first range of orange juices of different varieties on the Spanish market.
The design objective was to create a specific, quality brand world. We focused on the photography of the fruit, emphasising the difference between each variety to make it look ultra-delicious.
Keywords: premium, selection, natural.
The result was a simple, striking image, in line with the brand’s visual codes.