The deli meats company NOEL asked Pulp to create a unique launch for the Spanish market: the first Mediterranean biltong.
Our aim: to create a brand capable of turning this innovation into an everyday snack packed with protein, tasty and healthy. We created a simple, striking brand identity, with a visual key that reinforces the meat origin of the product.
A brand that is likely to be sold in various channels requires a specific packaging identity for each range.
Classic range: a visual territory focusing on artisanal expertise in the meat sector. Sports range: a completely separate visual world, more technical and energy-focused, highlighting the nutritional benefits of the product. Kubdu will turn you into a meat eater.