The next summer hit is sliced ice cream, a new gourmet experience from the pastry and ice cream chef, awarded the title of Meilleur Ouvrier de France, David Wesmaël.
Perfectly expressed flavours, unusual presentations, gorgeous tastes and guaranteed pleasure: La Glacerie has reinvented the art of ice cream. Hand-processed without colourings or flavourings, La Glacerie products are distinctive for their bold flavours and original presentations.
The agency has supported David Wesmaël in creating and launching his brand, from the logo to the graphic design, using Haute Couture as an inspiration for the brand codes. It has a plain, elegant identity in a coppery material, designed to enhance the flavours, a unique choice expressing the unique expertise of the master ice cream maker.
A sparkling illustrative style, depicting the art of making ice cream in a poetic, offbeat way, was used to support and energise the brand launch. The first boutique opened in Paris at 13, Rue du Temple in June 2018.