Many brands go along with the idea of protecting the planet, but not many have made such a firm commitment as Lanjarón. The mineral water brand, part of the Danone Group, has unveiled a pioneering project in Spain: the first 100% recycled, 100% recyclable bottle on the market.
We decided to give this innovation the attributes of a brand in its own right: a visual identity with its own personality and efficient branding that clearly expresses the concept. The colour red, a code intrinsic to the Lanjarón brand, adds uniqueness and impact.
The label design is intended to promote the product’s sustainability, minimising the use of materials and inks. The message on the back highlights the environmental commitment using highly direct language and pictograms that give it credibility.
Lanjarón: committed to bottling nature.