Petit Navire, the iconic tuna brand, is moving into the smoked fish and chilled food sectors.
The strategic and design challenge of moving into this new category is to create a buzz and inject something new while capitalising on existing brand awareness.
The identity codes reinforce a more high-end positioning in the smoked fish segment, in line with consumers’ expectations. A fresh, natural, contemporary identity has been developed for the chilled food range.
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