Petit Navire traiteur

Consumer

Petit Navire, the iconic tuna brand, is moving into the smoked fish and chilled food sectors.

The strategic and design challenge of moving into this new category is to create a buzz and inject something new while capitalising on existing brand awareness.

The identity codes reinforce a more high-end positioning in the smoked fish segment, in line with consumers’ expectations. A fresh, natural, contemporary identity has been developed for the chilled food range.

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