In 2008, the agency created the identity and packaging design for St Môret original. The iconic fromage frais was a great hit with consumers but did not have a presence in the organic sector.
The brand, part of the Savencia Group, once again asked the agency to develop the packaging design of this new range, to focus on the brand’s new message while staying true to St Môret original. The pure, strong design of this flagship product was maintained, while very effectively and simply highlighting its organic quality!
To reassure consumers, a specific “organic” insert (like a label), a scroll displaying the message “supports farmers to convert to organic” and the “AB” (organic farming) logo were featured on the packaging.