Twinings

Consumer

Twinings has made exceptional teas for over 300 years. Twinings is now launching a new, ultra-delectable tea segment, which has some surprising recipes.

 

The challenges of this branding design are to:
– Go beyond the dimension of the brand’s authenticity and expertise in order to reveal a bold, creative personality.
– Gently and elegantly develop its image towards pleasure, emotion and modernity.

Reflecting the happy, natural trend, the identity of this new range has been designed to tickle the taste buds. The key central visual, enhanced by modern, jazzy colourful backgrounds, structures the range and expresses the full intensity of the flavours.

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